Join us for a free talk and QnA about how to boost your podcast discoverability. At February’s MIC’s Podcast Club we’re talking how to get your podcast more discoverable on google and podcast players with search engine optimisation or SEO. Joining us to tell you all about it, is a leading expert in SEO for podcasts…

Wednesday 8th February – online – 6pm-8pm (UK Time)
RSVP ➡️ meetup.com/micpod

Getting your podcast discovered is one of the biggest things we think about as podcasters – and one of our biggest worries! We all want ears on our content right?

But did you know that there are ways to boost your podcast discoverability on Google – and in podcast platforms?

Well you can, by using something called Search Engine Optimisation or SEO!

In our first guest Podcast Club of 2023 we’re delighted to welcome Captivate.fm’s SEO manager and podcaster, Sarah McDowell to tell you all about it.

In this session, Sarah will cover:

• What is SEO?
• What is podcast SEO?
• How SEO can boost your podcast discoverability
• Ways you can use SEO to help with discoverability transcripts, keywords, backlinks, podcast directories etc
• Using Google Podcast Manager to measure and track your visibility

About Sarah McDowell, SEO Manager, Captivate

🙋‍♀️ Sarah is a digital marketer, podcaster, speaker and book co-author. She is passionate about marketing, SEO, podcasting, self-development, personal growth, coffee and her dog called Ben. She’s been working in digital marketing, specialising in SEO since 2012 and started working for podcat host, Captivate at the beginning of 2022.

Sarah caught the podcasting bug in 2018, and has recently launched her fourth show, called The SEO Mindset, which combines three of her passions, SEO, self-development, and personal growth. Sarah loves to learn and teach others through podcasting, speaking gigs and conferences and books

See you there!

Wednesday 8th February – online – 6pm-8pm (UK Time)
RSVP ➡️ meetup.com/micpod

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🎧 ABOUT PODCAST CLUB We’re a global community full of people that make podcasts. We meet monthly to help each other make brilliant podcasts

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