So you’re a social impact business making waves for good. You’re passionate, dedicated, and changing the world, one project at a time. But have you considered the power of podcasting to amplify your social mission?

Podcasts are audio shows that listeners can follow and listen to on-the-go. They’re a fantastic way to connect with a dedicated audience, spread awareness about your cause, and inspire action. 

But maybe you’re on the fence. 

Well, we’re here to get you off it!

Here’s 5 reasons why you might choose podcasts to amplify your social mission.

1. A closer look, big impact 

Unlike a quick social media post, podcasts allow you to explore deeper into the issues you care about. Think in-depth conversations with experts in your field, inspiring stories from changemakers, and practical advice for listeners to get involved. Powerful, right?

Real-life example: Here’s how Children’s University used their podcast to explore issues around education and social mobility – something they know a thing or two about!

2. Find your tribe

Sometimes our blogs and even social media posts feel like we’re shouting into the voice. Podcasts, however, let you target a specific audience who shares your passion, would be interested in your content, but most importantly, get value from it.  This means your message resonates with the people who matter most. Who knows? This could be the start of a loyal community of podcast fans who love you and your cause.

Real-life example: Here’s how Flourish Together CIC grew their network of female social entrepreneurs beyond their live events, through their podcast.

3. Content is King (and Queen)

The beauty of podcasts? You’re in control of the narrative! You’re the boss. It’s your podcast! This means you can get as creative as you like, you can test, and experiment and this is the vital bit… have fun. Consider sharing your expertise, hosting conversations, and most of all, create content that educates, uplifts, and motivates your listeners.

Real-life example: Here’s how Made By Mortals created a hit kids podcast by experimenting with music, theatre and performance.

4. Budget-Friendly 

Starting a podcast doesn’t have to cost a bomb. This will be music to your ears, especially in a time where the cost of living crisis perpetuates and cuts are a plenty. With a little creativity and free editing tools, you can create high-quality audio that gets your message across. 

Real-life example: Here’s how Yellow Jigsaw started their podcast with a group of amazing over 50’s community reporters.

5. Long-Term Play

Your podcast can be evergreen content. Meaning that it stays relevant even if you listen to it a month or even a year after it’s first released.

Additionally, once you create an episode, it can find new listeners for years to come – because it will always be online (unless you delete it of course!)  Imagine your message continuing to inspire change long after you hit publish –  that’s the magic of podcasting! Not to mention the added value of having your content available to hear all the time. 

Real-life example: Here’s how GM Moving used podcasts to share the messages and ethos of their Right To The Streets campaign for safer streets for women and girls.

Even small, impactful podcasts can make a big difference.

So, what are you waiting for?

Interested in starting a podcast?

Email us now to discover how MIC can support your social impact business and your podcasting journey through production, training or consultation.