#GrabTheMIC Client Journey

Creating a voice of authority and expertise around the future education and social mobility

“Our podcast,’ Children’s University: Live!, made by MIC media, is a great selling tool for us to show what we do. It's definitely given us credibility with potential partners.

Podcasting is a level of engagement that you wouldn't get in any other format. It gives a charity an opportunity to embed themselves in someone's life in a completely different way. It’s like a friend! And MIC media's helped Children’s University to do that.”

Liam Nolan Head of Communications and Stakeholder Engagement

About

A social franchise of 66 different organisations that deliver the Children’s University (CU) programme across 1,000 schools and 110,000 kids!

Mission

For the small team to communicate their learning, messages and opinion-pieces with everyone in their network – beyond their annual conference.

Goals

Create the opportunity for the whole CU network to hear and learn from CU
Get extra value from the annual conference
Generate extra credibility for stakeholders, and potential partners / funders

Challenges

No skills/time in-house to produce podcasts
CU is a complex charity
Difficult for a small charity to communicate with it’s large national network
Not all networks can attend CU’s annual conference
Learning/expertise shared at the conference is limited to those who can attend

Solutions

1 podcast series launched showcasing the expertise and forward-thinking nature of CU
With a focus on the future of education and social mobility
Initially launched with content from conference and format designed for longevity
5 conference talks professionally recorded live
12 podcast episodes (and counting!)

“Working with MIC made perfect sense to us because podcasting stopped our annual conference being just what happens within four walls on one day.
So the speeches that move people to tears on that day can continue to move people to tears. They can be shared and they can spread.”

Results

Listen to the podcast below

Children's University: Live!
Listen to Children's University: Live! on Spotify.

“MIC understands the complexity of organisation, why we wanted a podcast and gets that it isn’t a numbers game for us.”

Watch Grab The MIC: Live with Children's University

Children’s University’s CEO Helen O’Donnell and Head of Communications Liam Nolan sit down with MIC media founder Vic Elizabeth Turnbull for the Grab The MIC: Live series.

They give the insider account about how they Grabbed the MIC to use their podcast to amplify their voice of authority in current social mobility and educational issues.