marketing Archives • MIC Media

Belong Network

July 23, 2021August 13, 2021
by MIC Media

MIC creates gorgeous, visual assets to support The Belong Network’s activity for their #RadicalKindness Week 2021

One of the social media assets we created for Belong

MIC was commissioned by The Belong Network, a UK membership organisation for social cohesion and integration, to help them to re-purpose interviews and case studies that they’d recently done with a bunch of their stakeholders

The Belong Network were after some social media assets to use during their annual Radical Kindness week. So we took the audio from the interviews and turned them into branded subtitled visuals for their communications.

This work is a fab example of how organisations can 1) re-purpose their content into audio to stretch budgets, make use of archives, etc… 2) creatively display and share case studies or stakeholder testimonials using audio

**How Belong shared the MIC-designed assets during their #RadicalKindess week**

As part of the podcast production MIC,

– Prepared Zoom recorded audio
– Design graphics as to Belong branding
– Produce animated audiograms with subtitles
– Deliver to client ‘publish ready’

Are you looking for a way to creatively showcase and share your outcomes and impact? Let’s have a chat – drop Vic our CEO an email vic@micmedia.co.uk

Artichoke

July 23, 2021August 13, 2021
by MIC Media

MIC produced audio to make art accessible with Artichoke for the Bloomberg Connects mobile app.

An example of the Artichoke content, produced by MIC and heard on the Bloomberg app. Here, Made with Many talks about the legacy and impact of the Processions exhibition.

With help from MIC, leading live arts organisation Artichoke is now on Bloomberg Connects. It’s an accessible mobile app that brings together prestigious arts institutions and their work from across the US and the UK

To date, we’ve supported Artichoke to create a digital audio guide for their exhibition Women Making History. The exhibition displays more than 100 extraordinary banners created for their historic 2018 project PROCESSIONS. Plus, created audio pieces to tell the story of their landmark sound installation project Peace Camp.

Through the app, you’ll hear from artists and participants involved in the project through a series of audio interviews and transcriptions. These have been produced by MIC, especially for the app. The accessible guide was also heard by in-person visitors to the Women Making History exhibition too.

**MIC’s audio pieces for Artichoke on the Bloomberg Connects app**

Southall Black Sisters banner on the Bloomberg Connect App with audio piece — **MIC’s audio pieces for Artichoke on the Bloomberg Connects app**

Our work with Artichoke is a fantastic example of how audio can be used as a vehicle to bring an organisations impact and work directly to people’s fingertips – all in an easy-to-digest and accessible way.

Our collaboration with Artichoke started during the pandemic, when attendance to arts and culture was decimated. So it was a joy to help provide a way for people to consume and enjoy creativity – especially through the power of audio.

Artichoke joins 28 international institutions including Guggenheim NYC and Whitechapel Gallery in London who are on the app. Download the free Bloomberg Connects app from the google play store or the Apple app store here

As part of the podcast production MIC,

– Records interviews professionally & remotely
– Books, records, and conducts interviews
– Edits audio
– Mixes to broadcast standard and app – ready

Are you looking for a way to creatively showcase and share your outcomes and impact? Let’s have a chat – drop Vic our CEO an email vic@micmedia.co.uk

How Are You Dad?

July 22, 2021August 13, 2021
by MIC Media

MIC produces How Are You Dad?’, a podcast exploring the challenges that men face in becoming a father.

Paternal Mental Health Alliance
Listen to this episode from How are you Dad? on Spotify. We can achieve more by working together! In September, 2020 a group of Paternal Mental Health Advocates delivered a groundbreaking report to Westminster. The report delivers key recommendations to improve the current support new Dad’s receive for their mental health.

👆👆 Listen to the second episode now 👆👆

We’ve been working with International Fathers Mental Health Day founders to produce the How are you Dad podcast that covers the science, evidence, and research to help parents and health professionals understand the importance of fathers’ mental health.

The guys behind the How Are You Dad? podcast is Dan Rowe, a men’s mental health advocate, and Mark Williams, a leading paternal mental health campaigner. Both have experienced ill mental health as a result of the birth of their child. Through the podcast, they want to educate people who work with dads so they are better equipped to help and prevent serious mental health problems amongst new fathers.

In the initial 4-part series, Dan and Mark speak to perinatal mental health experts such as a Birth Trauma specialist, a Relationship consultant, and even an Evolutionary Anthropologist!

The How Are You Dad? podcast is sponsored by HiPP Organic.

Listen to the whole series here.

As part of the podcast production MIC,

– Co-designs the idea & format
– Records voiceovers and interviews professionally & remotely
– Project Management
– Edits audio/mixes
– Produces a trailer
– Advises on distribution

Looking for support to produce your podcast? Contact MIC here, let’s have a chat about your podcast ideas.

Armchair Adventures

February 4, 2021March 31, 2021
by Vic

MIC leads the promotion and marketing for Armchair Adventures, a super fun monthly podcast for children and families.

MIC’s mission, set by clients and podcast creators Made By Mortals CIC, is to raise the profile of this new podcast and in turn, grow and serve a dedicated community of Armchair Adventure fans.

Armchair Adventures launched in November 2020 and it has really unique prospect. Not only is it beautifully made*, it has a social message / impact too. It’s why it was right up our street.

We’ve helped it rack up almost 10,000 listens in just 3 months!

Armchair Adventures is an interactive fictional series. It’s designed for families and older people to do as activities during covid restrictions – all to help boost their wellbeing and reduce isolation. In-fact the voices you hear in the podcast are folk who are actually shielding or in lockdown! How cool’s that? More on that here

It follows the story of Connie and her gang of plucky explorers. and each episode is a new adventure, where listeners are invited to dance and sing along!

🎧 Listen to the podcast here

We love it so much we put it in front of the dudes at BBC Radio 4’s Podcast Radio Hour and Podcast Radio – who loved it too!

Armchair Adventures is really warm, it’s funny, it doesn’t take itself too seriously, it’s not cynical. It’s just a really really worthwhile project.
– BBC Radio 4’s Podcast Radio Hour

Some of the Armchair Adventure contributors!

* We didn’t make this one, we’re simply spreading the magic! It’s been expertly produced by Made by Mortals, a not-for-profit theatre company based in Manchester, with gorgeous sound design by Suzi Dale at Story Publishing (BBC, Prison Radio Association, CBeebies…)

As part of the marketing and promotion of Armchair Adventures MIC,

– Secured coverage on BBC Radio 4, Podcast Radio, castbox and Fun Kids

– Hit ‘Stories for Kids’ apple podcast charts in UK & France

– Attracted 10,000 global listens in just 3 months

– Designs short, medium, long-term marketing strategy
– Incorporates SEO theory into shownotes, podcast descriptions & blogs

– Manages social media strategy and output (twitter & facebook)

– Compiles relevant and engaging blog content

– Produces online marketing assets (audiograms, graphics etc)

– Consults on ideas for campaigns, marketing angles
– Audience / community engagement strategies

– Advises on podcast content to build community

Looking for support to market your podcast? Contact MIC here, let’s have a chat about your promotional hopes and dreams!

Project Tag: marketing

Belong Network

MIC creates gorgeous, visual assets to support The Belong Network’s activity for their #RadicalKindness Week 2021

Are you looking for a way to creatively showcase and share your outcomes and impact? Let’s have a chat – drop Vic our CEO an email vic@micmedia.co.uk

Artichoke

MIC produced audio to make art accessible with Artichoke for the Bloomberg Connects mobile app.

Are you looking for a way to creatively showcase and share your outcomes and impact? Let’s have a chat – drop Vic our CEO an email vic@micmedia.co.uk

How Are You Dad?

MIC produces How Are You Dad?’, a podcast exploring the challenges that men face in becoming a father.

Paternal Mental Health Alliance

Armchair Adventures

MIC leads the promotion and marketing for Armchair Adventures, a super fun monthly podcast for children and families.

As part of the marketing and promotion of Armchair Adventures MIC,