#GrabTheMIC Client Journey

Creatively thanking donors and reporting incredible impact

"Our problem was, how can we then engage our donors in a really meaningful way? The resulting podcast that was made by MIC Media made them feel closer to what we do and it made them feel quite special.

That's really important, it helps keeps them engaged, happy and they’re more likely to give another gift in the future."

Lois Mann Philanthropic Partnerships, Plan International UK

About

Plan is an international children’s charity that advances rights and equality for girls. Their projects ‘Enterprise for Change’ and ‘Get Girls Back To School’ projects achieved so much for their international beneficiaries and they needed a way to shout about it to their donors and philanthropic supporters

Mission

To showcase success of the projects and thank donors / philanthropic supporters in a covid-friendly way

Goals

Create a way to truly reflect the heart and soul of both projects to donors.
A means to thank them for their support.

Challenges

The pandemic stopped physical donor events.
People tired of zoom / video call events.
How to engage & thank donors in a meaningful way.
Need to reflect the international work, voices and impact.
No podcasting skills /knowledge in-house
Projects were exciting and joyous – need to reflect this.
Private podcast required and only for internal, Plan listening.

Solutions

x2 tailored stand-alone podcast productions.
- Incorporating Plan Ghana & Malawi voices, the UK team and donors.
Produced as videos with static branding so they can be uploaded to a private Youtube channel.
Provided Plan team with scriptwriting and presentation skills.
A produced online and pandemic friendly.

"MIC really resonated with our aims and objectives around giving people opportunities, It’s really important to be aligned with the same goals and morals, it means we’re both on the same page. We had a really positive experience working with MIC and I’ve told so many people how great you are!

MIC has been the podcast expert that we needed to challenge our approach and point us in the right direction. We value MIC, because of the knowledge base that they’ve got."

Results

Listen to the podcast below

A snippet from one of the two productions that we created for Plan UK. The full versions are only available internally at Plan UK for their donors and team.

“The feedback from the donors was that they really liked having something that they could put on and do something else whilst they listened.

We engaged them in a different way and they felt really close to what we were doing, this was a really nice outcome.”

Read the full client journey interview with Lois Mann from Plan UK

Looking for support to produce your organisation's podcast or creatively report back to your funders and supporters?

Contact MIC HERE, let’s have a chat about your podcast ideas.