Podcasting for Start-Ups & Entrepreneurs
Bespoke podcasting workshops helping start-ups across the North build confidence, grow their brand and kickstart their audio journey – with MIC by their side.
- Client
Business & IP Centre (BIPC) & The Growth Company
- Service
Training
- Format
Online and in-person workshops
The Brief
Podcasts are a smart, low-cost way for new businesses to raise their profile, connect with audiences, and position themselves as experts.
So when Business & IP Centres in Greater Manchester and South Yorkshire, and The Growth Company, wanted to offer practical, creative skills to start-ups, they brought in MIC to deliver just that.
What We Delivered
We run a regular series of podcasting workshops for start-ups, freelancers and entrepreneurs,.
Delivered both in-person and online, our workshops cover:
- What makes a great podcast
- Interviewing techniques that build confidence
- Gear and editing (without the overwhelm)
- Planning and branding
Each session is practical, welcoming, and designed to take the fear out of podcasting, whether our learners are just starting up or scaling a side hustle.
And as a proud cherry on top, our founder Vic is BIPC GM’s first-ever Podcasting Expert in Residence, offering 1:1 advice to founders exploring podcasting for their brand.
The Impact
We’ve helped hundreds of early-stage entrepreneurs across the North to explore how podcasting can support their business.
And the feedback? Glowing.
“Brilliant session, informative and educational. Learnt a lot in a short amount of time. Also how informal it was created a safe environment. Loved it. Very helpful.”
“I started from knowing virtually nothing about podcasts and ended with comprehensive knowledge and the confidence to start producing a series. MIC media are clearly very talented – total good eggs.”
“Approachable, relatable, answered all my questions. Feedback was second to none. If you’ve ever even thought about starting a podcast – get to one of MIC’s sessions. You won’t regret it.”
Delivered With
Business & IP Centre Greater Manchester & South Yorkshire – part of the British Library’s national BIPC network, delivered through regional libraries.
The Growth Company – supporting small businesses across Greater Manchester and beyond to launch and grow.
Delivered with funding from the UK Shared Prosperity Fund.
Learn How to Podcast with Us
Want to learn how to podcast, with no jargon, no nonsense, and expert-led support?
We’ll show you the ropes, help you feel confident, and get you started. Drop us a line for a chat.