Co-op Conversations
Internal Comms Podcast
Bringing workplace culture to life for one of the UK’s most recognisable brands.
- Client
Co-op
- Service
Production
- Format
Internal podcast series
The Brief
The Co-op employs over 63,000 people across the UK, spanning food, legal, insurance, pharmacy and funeral care.
They wanted to creatively connect colleagues across divisions – celebrating work culture, highlighting key initiatives, and sharing stories that matter to their people.
They turned to MIC to bring it all together as an internal podcast series: Co-op Conversations.
Because this was made just for Co-op colleagues, the audio stays private. But if you’d like to know more about how we worked on it, give us a shout.
What We Delivered
We produced a 4-part podcast series designed to feel warm, authentic and genuinely engaging – built to be heard by colleagues from the shop floor to head office.
Our role included:
- Developing the format and structure of the series
- Recording episodes both in-person and remotely
- Hosting and presenting the podcast
- Interviewing staff and contributors from across the business
- Editing and polishing every episode
- Creating visual assets for promotion across internal platforms
- Delivering multi-platform files (audio, YouTube, Vimeo-ready)
The Impact
Co-op Conversations is a brilliant example of how podcasting can support internal comms – especially in large, values-led organisations. It’s a way to:
- Share lived experiences from across the business
- Keep teams informed in a human, accessible way
- Reinforce values and culture with authenticity and without a corporate tone
And it proves that MIC can flex – working with both grassroots orgs and national brands to deliver content that lands.
What They Said
“MIC helped us create something that felt genuinely Co-op. They totally understood our values, made everyone feel comfortable, and delivered a professional podcast that spoke to colleagues across all parts of our business – from food to funeral care.
We needed something authentic, and MIC gave us exactly that. Super easy to work with, responsive, and great at making people feel at ease, even those of us totally new to podcasting.”
– Samantha Black, Strategic Organisational Effectiveness Advisor, Co-op
Delivered With
Produced by MIC media, in partnership with the Co-op
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