GM Moving Podcast
Right To The Streets & Beyond
How MIC helped GM Moving turn a DIY podcast into an award-winning, powerful platform for change.
- Client
GM Moving
- Service
Production
- Format
Multi-episode podcast series
The Brief
Greater Manchester Moving is a charity working to make it easier for everyone in Greater Manchester to be active – wherever they live, and whatever their background. They’re all about active lives for all.
GM Moving brought in MIC at series two, to shining a spotlight on their place-based work across all ten Greater Manchester localities. GM Moving had produced the first series of their podcast in-house. But with big ideas and bigger ambition, they knew it was time to bring in the pros.
They wanted a podcast that felt purposeful, polished, and properly reflected their values. A podcast that would not only sound brilliant – but bring people together, shift conversations, and grow their movement.
Listen here
What We Delivered
Since series two, we’ve worked closely with GM Moving to:
- Shape their storytelling and structure
- Plan impactful episodes that reflect their mission
- Book and brief over 180 guests
- Capture authentic audio in the studio, online, and out in the community
- Edit, polish, and produce episodes with energy, care and a bit of sparkle
The Right To The Streets edition of the podcast (Series 3 and 4) was part of a wider, Home Office-funded project to tackle violence against women and girls (VAWG) in public spaces. Led by GM Moving and local partners, the initiative used creative, community-led action to reclaim streets, parks and places for everyone – especially women and girls.
For the award-winning Right To The Streets series, across 17 episodes we:
- Organised almost 30 recording sessions
- Featured the voices of nearly 130 people – from policymakers and strategic leaders to community champions and local residents
- Recorded everywhere from football matches to running clubs
- Produced two gripping series that captured the spirit of a movement
The Impact
This podcast became a powerful space to feature the voices of those working to make our streets safer, at all levels – giving people agency, visibility and a platform to be heard.
- Winner – Best Podcast at the MPA Awards
- Trusted resource across the GM system and beyond
- Sparked new collaborations between guests and partners
- Inspired others to start their own podcasts
- Showcased the values, voice and vibrancy of the GM Moving community
“MIC brought structure, strategy, joy and empathy. It’s not just a podcast, it’s been a platform for connection, learning, and real impact.”
– Eve Holt, Strategic Director, GM Moving
“The podcast is so articulate on the changes that have happened over time and the learning that has taken place. Our network and beyond has benefited from this.”
– Julie Amels, Chief Executive, Energiseme
Delivered With
Commissioned by Greater Manchester Moving.
Funded by the Home Office Safer Streets Fund (Right To The Streets series).
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