Quite Unsuitable for Females
A bold, brilliant podcast by young women—trained by MIC to tell the untold stories of women’s football, earning major media coverage, multiple awards, and shining a light on the women’s game.
- Client
National Football Museum
- Service
Train, Launch, Learn
- Format
Training & Podcast Production
The Brief
The National Football Museum wanted to mark the Women’s Euros in 2022 with a podcast that gave voice to the women and girls shaping the game – past and present.
They brought MIC in to train a group of young, female community producers to develop, record and create their own podcast, inspired by the museum’s collection.
The name? Quite Unsuitable for Females – a nod to the FA’s 1921 ruling that banned women from playing on affiliated grounds, declaring football “unsuitable” for them.
Nice try, lads.
Listen here
What We Delivered
Over just 3 months, we delivered our Train, Launch, Learn programme – equipping the team with everything they needed to make a high-quality, impactful podcast from scratch.
We covered:
- Interview skills
- Planning and scripting
- Recording and editing
- Hosting, branding and distribution strategy
We guided them through shaping their stories, developing confidence on the mic, and learning the ropes of professional podcast production. Along the way, they also had an industry visit from Spotify and The Ringer, and gained a whole host of skills they’ve since added to their CVs.
MIC then took the audio they recorded and professionally produced the final, powerful podcast series.
The Impact
The result? A game-changing series that smashed expectations.
- #1 ‘New and Noteworthy’ on Apple Podcasts
- Podbible’s New Podcast of the Week
- Featured in The Times, BBC Radio 4, and Great British Podcasts
- Winner of ‘Best Podcast’ and ‘Best of the Best’ at the 2023 MPA Inspiration Awards
“Quite Unsuitable for Females has eclipsed our in-house podcast. One episode had more engagement than our entire previous series.” – National Football Museum
“I started from knowing nothing… now I can pitch, script, edit and present a podcast. I’ve already added it all to my CV!” – Community Producer
“This kind of training is so rare unless you’ve studied it or landed an internship. We learned everything.” – Community Producer
“MIC’s training was invaluable. They really nurtured our ideas and helped our talents flourish.” – Community Producer
Delivered With
Commissioned by the National Football Museum, and funded by the Museums Association.
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