Why Podcasting Is More Than A Marketing Tool
A podcast can do much more than fill your content calendar. Here’s what producing 60+ podcast projects has taught us about the wider value of podcasting for organisations.
How Can Organisations Fund A Podcast?
Looking for funding for an organisational podcast? Start with the purpose, not the format. Here’s how to think more strategically about getting your podcast funded
How Much Does It Cost To Produce A Podcast?
How much does it cost to produce a podcast? We look at equipment, software, video, marketing and the easily forgotten costs organisations should consider when planning a podcast.
What Producing 60+ Podcast Projects Has Taught Us About Podcasting for Organisations
After producing more than 60 podcast projects, we’ve learned a fair bit about what makes podcasting work for organisations. Here are five of the biggest lessons we’ve picked up along the way.
Do Organisations Need a Podcast Trailer?
Do you really need a podcast trailer? We explain why trailers are worth the effort, what to include and how they can make your podcast launch that little less stressy.
How Often Should Organisations Release Podcast Episodes?
Before you commit your team to an endless weekly publishing schedule, do the maths. Here is why the most successful podcasts for charities, universities, and councils actually launch in series...
Why Your Podcast Strategy Needs More Than Just Numbers
Download counts are just the tip of the iceberg. If you’re currently planning your show, your best move is deciding what success looks like beyond the "play" button.
Should Your Organisation Start a Podcast? Try the MIC Test First
Thinking about starting a podcast for your organisation? Before you buy a microphone or book a studio, ask yourself these three questions. They might just save you from creating a podcast nobody wants to listen to.
Internal Podcast: The Most Underrated Communications Tool?
Forget another company newsletter. An internal podcast could be the missing piece in your internal communications strategy, helping colleagues connect through stories, not announcements.
5 reasons to amplify your social mission with podcasts
Want to amplify your social mission? Podcasting helps you tell deeper stories, find your people and inspire real action. Here’s why.
Not for profits! 3 places to find podcast content right now
Struggling for podcast ideas? You’re likely surrounded by them. Here are three places social impact teams can find brilliant content right now.
The FOUR things you need to make a podcast
You'll be surprised at how little you need to start a podcast
