MIC makes art accessible with Artichoke for Bloomberg Connects

With help from MIC, clients Artichoke are now on Bloomberg Connects. It’s an accessible mobile app that brings together prestigious arts institutions and their work from across the US and the UK. 

MIC worked with leading live arts organisation Artichoke to create a digital audio guide for their new exhibition Women Making History. The exhibition displays more than 100 extraordinary banners created for their 2018 project PROCESSIONS.

Through the app, you’ll hear from artists and participants involved in the project through a series of audio interviews and transcriptions. These audio segments have been produced by MIC, especially for the app. The accessible guide was also heard by in-person visitors to the exhibition too.

We’re delighted to work with Artichoke to be able to bring this important exhibition to people across the world through the Bloomberg app. In a year when attendance to arts and culture has been decimated, it’s more vital than ever that we explore other ways that people can consume and enjoy creativity. MIC thoroughly enjoyed working with Artichoke to be able to achieve this through the power of audio. – Vic Elizabeth Turnbull, MIC Media founder

We also produced additional content for the app including a short interview with Artichoke’s Director Helen Marriage about the company’s origins. She adds,

We’re absolutely thrilled that we launch Women Making History at the same time as Artichoke launches on the Bloomberg Connects app, and that everyone will be able to experience the exhibition and the multimedia guide that accompanies it via the app whether they are able to attend in person or not.

Bloomberg Connects is a new way for people to connect and enjoy art from across the world. Artichoke joins 28 international institutions including Guggenheim NYC, Yorkshire Sculpture Park, and Whitechapel Gallery in London on the app. Download the free Bloomberg Connects app from the google play store or the Apple app store here.